Friday, May 27, 2022

Professional Invoice Design: 26 Samples & Templates to Inspire You

While your invoices might not be a front-facing part of your business, it doesn’t mean they should be plain and boring. To help you get a sense of the design possibilities, we put together a collection of impressive invoice examples that may inspire you to rethink your current design.

Use the free HubSpot Invoice Template Generator to create professional invoices in minutes.

But first, let's review how to design an invoice in the section below.

How to Design an Invoice

You don’t need to be an expert to create professionally designed invoices. In fact, you can use invoice templates to get started. However, you need to know a bit about the structure of an invoice so that it's functional and ensures you receive your payments on time.

1. Decide on your invoice format.

Start by choosing the format you want to use for your invoice. Popular formats include: print, PDF, Google Docs, Word, and Excel. Each one has its pros and cons, but it's a great idea to use multiple formats.

For example, creating all of your invoices in excel can help you move quickly if your deliverables are the same for each pay period — simply copy and paste from one tab to the other. Then, you can save each pay period's invoice as a PDF to send it to your client easily via email.

Once you've chosen your format, add the important details to your invoice.

2. Add essential information.

Every invoice you create should include the following information:

Your details: Your name, company name, address, telephone number, and email address.

Client details: Your client’s address, company name, telephone number, and email address.

Pro Tip: Add the department name and the contact person’s name if you’re working with a large organization.

List of services: Make a list of all the services you’re charging the client for.

Payment terms, due date, and methods: How would you like your clients to pay you? Bank transfer? PayPal? Check? Make it clear in your invoice. You should also make the payment’s due date clear.

3. Add your company’s branding.

Your client likely works with several vendors, contractors, and freelancers. Make it easy for them to recognize your invoice at first glance by adding your branding to it.

Include your logo and brand colors as well as your typeface or font. Including images adds some flair that can liven up a traditional bland invoice.

Now that you know how to design an invoice, let's take a look at these best practices in action on the invoice design templates and examples below.

Invoice Design Templates and Examples

We’ve put together a collection of impressive invoice designs and templates that may inspire you to rethink your current invoice design. Many of them are free to download and customize.

1. Basic Invoice

Invoice Design Templates and Examples: Basic Invoice

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No frills, just business. This basic invoice template, developed here at HubSpot, provides all the necessities that your client's accounts payable team will need to pay you on time. This template offers space for your name, your client's name, invoice date, and rows for up to 10 itemized services. You can add more rows as needed.

Pro Tip: For basic invoices like this one, keep your branding simple. A logo and muted brand colors will work well here.

2. Blank Invoice

Invoice Design Templates and Examples: Blank Invoice

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This blank invoice template is similar to the basic invoice template, but this one is specifically for products. You also have room to include a detailed breakdown of the cost of each product, including tax and shipping fees.

Pro Tip: Use this template for larger businesses that order your products for a specific department. That way, if you decide to sell to a different department in the same company, you can keep their invoices separate.

3. Commercial Invoice

Invoice Design Templates and Examples: Commercial Invoice

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Are you selling a variety of products and services? The commercial invoice above might be just what you need. This template allows space for product origin, manufacturing origin, discounts offered to your client, and more.

Pro Tip: Use the notes section of this invoice template to keep track of any agreements or special circumstances for the invoice. Your client and your bookkeeper will appreciate the context for price adjustments.

4. Blue Service Invoice

Invoice Design Templates and Examples: Blue Service Invoice

This monochrome, service-based invoice template allows you to include multiple services and how much each one costs your client.There' plenty of space for your logo in the top right corner and you can customize the colors to suit your branding.

Pro Tip: Include invoice numbers to each invoice so you can keep track of how many you've sent in a given time period.

5. Green Shipping Invoice

Invoice Design Templates and Examples: Green Shipping Invoice

Dedicated to shipping-based services, this vibrant invoice template is perfect for transactions that involve the transportation of goods. You can include the quantity of the products you sold, the price for each one, and incorporate taxes as well.

Pro Tip: Add a column for shipping costs if the price to ship is different for each product.

6. Orange Standard

Invoice Design Templates and Examples: Orange Standard Invoice

This standard invoice template opens in Microsoft Word which makes it easy to edit. You can insert your logo in the top-right hand corner and add additional rows to match how many services you provided your customer.

Pro Tip: Wrap the text in each description row so that you can add additional details about each service.

7. Blue Minimal Standard

Invoice Design Templates and Examples: Blue Minimal Standard Invoice

The minimalist template shown above takes the guesswork out of invoicing services. Using the large "Notes" tile in the center of the document, you can put the focus on the nuances of your services. That way, it's clear why you charged your client the price you did.

Pro Tip: Add an item number column to the description and price table so you can organize your notes by which service description they correspond to.

8. Black and White Shipping Invoice

Invoice Design Templates and Examples: Black and White Shipping Invoice

Sometimes, a basic grayscale invoice template fits the bill. That’s exactly what this invoice template offers. It’s perfect for shipping invoices, but it can be customized for products and ecommerce goods as well.

Pro Tip: For an invoice this simple, adding your brand colors and logo isn't necessary. As long as you include your name and contact information, that will suffice for this template.

9. Amir Hossain

Invoice Design Templates and Examples: Amir Hossain Invoice

If you're looking for a way to push your brand forward even in your invoice template, try this one. With heavy geometric designs that can be swapped with your brand colors, your invoice will be equal parts brand and finance.

You'll also get clearly defined fields where you can enter a list of services you want to receive payment for, alongside your payment info.

Pro Tip: Use this template for digital invoices so you don't have to print full pages of color.

10. Minimalist Invoice

Invoice Design Templates and Examples: Minimalist Invoice

Contrary to the template above, this design takes a minimalist approach to invoices. Whether you’re using it for personal or business use, this template allows you to assign customer IDs that help you quickly find the recipient of the invoice.

Pro Tip: Use a CRM to track and store client IDs so you can save past invoices for your records in an organized way.

11. Fabio Basile

Invoice Design Templates and Examples: Fabio Basile Invoice

Business in the front. Party in the back. This double-sided invoice sample offers an interesting twist on an otherwise standard invoice design. The "handcrafted for" language on the design side is a special touch which you can customize for each client you work with.

Pro Tip: Personalization can go a long way, even on an invoice. Take the time to thank your client, offer a relevant statistic, or share a motivational quote on the invoice for some added flair.

12. Front and Center

Invoice Design Templates and Examples: Front and Center Invoice

Put your final price to the client "front and center" using this invoice template by Ari Krzyzek. The document makes excellent use of contrast in font color, allowing the red price to pop against the thIn black text surrounding it.

Pro Tip: Don't shy away from this type of template if the cost of your services seems high. Strategically pricing your work can give you the confidence to put that price boldly on your invoice.

13. JPWTemplates

Invoice Design Templates and Examples: JPWTemplates Invoice

This is a more specific template sample focused on billing for services — in this case: photography. This invoice uses an actual photograph in the header to highlight the quality of the services being provided. It's a clever idea you can leverage for multiple services such as graphic design, illustration, interior design, and so on.

Pro Tip: If you want to personalize your invoice further, you can use a photo or design from the customer's specific project to give it a custom look and feel.

14. Classic Designs

Invoice Design Templates and Examples: Classic Designs Invoice

Here's an example of a straightforward invoice design that details all of the critical invoice criteria — contact information, itemized purchases, payment information, and more. The design leverages pops of red to call out key pieces of information to make the statement feel less overwhelming.

Pro Tip: Due to the detail and layout of this invoice template, it works well for project-based work like professional services.

15. Bold Stationary

Invoice Design Templates and Examples: Bold Stationary Invoice

This invoice sample uses a split design to divide contact information and payment information. The design is free of any distractions or fancy elements, yet it still feels carefully designed.

Pro Tip: If your business is a bit more traditional, try customizing this template for your brand.

16. Novomatic

Invoice Design Templates and Examples: Novomatic Invoice

This invoice sample uses various shades of yellow to chunk out different parts of the invoice into digestible sections, but you can choose your own colors if you'd prefer. The footer of the statement points customers towards the company's social media channels so you and the client can stay connected long after the invoice is paid.

Pro Tip: Even though your invoice may be the last "deliverable" your client sees from you, adding your social media channels can be a way to encourage repeat business with past clients.

17. Yellow Minimalist

Invoice Design Templates and Examples: Yellow Minimalist Invoice

There's something about yellow that makes a document friendlier. Vibrant but unaggressive, this template emphasizes your price in large font on the bottom-right hand corner. With a yellow border like this, you can ensure it doesn't get forgotten in a pile of other white sheets of paper on your client's desk.

Pro Tip: Use this invoice template for hard-copy invoices. And don't forget to set aside some additional budget for the color printing.

18. Victory

Invoice Design Templates and Examples: Victory Invoice

This invoice template offers space for a logo on the bottom-left hand corner, rather than the top, for professionals who want to make it clear right away that this document is a bill to be paid (hence "INVOICE" listed on the top-right hand corner). The invoice's midsection allows the sender to include a thorough description of each service provided — a helpful billing format if your business spanned multiple projects over a long period.

Pro Tip: If you have additional items to add to the invoice, make the rows in the table thinner to fit everything on one page.

19. Soft Banner

Invoice Design Templates and Examples: Soft Banner Invoice

Professional designers, here's an invoice concept just for you. Showing your clients a colorful, brand-aligned invoice is a surefire way to get them to remember you and rehire you for future projects.

Pro Tip: In this design, the centered price banner uses a soft green background to make steep costs look a bit less frightening to the customer.

20. Classic Design

Invoice Design Templates and Examples: Classic Design invoice

Here’s another elegant invoice template to serve as inspiration for your own. The template is simple and quickly highlights how much clients are expected to pay for a product or service.

Pro Tip: You can insert the “terms and conditions” of your contract in this template so you can remind customers what they signed up for when choosing your business. After all, they might be confused why you’re charging them a certain fee and may want to review the terms and conditions of their contract before reaching out for help.

21. Martin Ehrlich

Invoice Design Templates and Examples: Martin Ehrlich Invoice

One look at this invoice design from Martin Ehrlich tells you that it’s built with photographers or visual creatives in mind. This template comes with plenty of white spaces that make it easy to scan and identify the essential details like the supplier’s name, amount due, and the different services offered.

Pro Tip: Use this template for digital invoices only so you don't use an entire cartridge of black ink to print a physical copy.

22. Invoice by ThemeDivisers

Invoice Design Templates and Examples: ThemeDivisers Invoice

It’s hard for clients to miss how much they owe you with this invoice template, thanks to the amount’s bold description at the top of the invoice.

Below the “total payment” is a breakdown of the services rendered, along with your contact information as well as your branding.

23. Invoice Template by Guuver

Invoice Design Templates and Examples: Guuver Invoice

Your invoice doesn’t need to have a white background, and this template from Guuver is a perfect example. The template’s slightly pink background and distinct blue font — both of which are customizable — are sure to leave a lasting impression on your client’s mind.

Pro Tip: Switch up the colors to a monochrome look for a sleek and modern design.

24. Clean Word Corporate Invoice

Invoice Design Templates and Examples: Clean Word Corporate Invoice

This invoice template adds a modern and elegant look to the otherwise dull templates that are standard in the corporate world. You can use the template on MS Word and make adjustments directly in the template.

Pro Tip: Use the condensed "terms and conditions" section of this invoice template to share any stipulations regarding invoice payments like late fees and contingency fees.

25. Invoice Template by Ariodsgn

Invoice Design Templates and Examples: Invoice Template by Ariodsgn

How would you like an invoice that looks like a resume? This template from Ariodsgn is the right mix of creative, modern, and professional. Perfect for making a positive first impression on your customers.

Pro Tip: For contractors who are working in a typical staff or advisor role, try out this template and make a resume to match. This continuity will keep your personal brand front and center with your client.

26. Retro Invoice

Invoice Design Templates and Examples: Retro Invoice

Take your clients back to the ’80s with this retro invoice design. Although old-fashioned, the focus of this template remains on passing across a clear message regarding your payment information to clients.

Pro Tip: if your brand is in line with this retro theme, print your invoice on special paper and send it in a unique envelope to seal the deal.

How to Write an Invoice

Want to make your own invoice? We've got you covered.

Check out HubSpot's Invoice Template Generator to create a professional invoice PDF in just a few clicks. Here's how to use it:

Step 1: Click this page to visit the Invoice Template Generator.
Step 2: Click the dotted square on the top-right hand corner of the template to upload an image file of your logo. Or, drag and drop this image file into the square. How to Write an Invoice: Step 2 - Add logo
Step 3: Use the circular wrench/paintbrush icon to the left of the template to change the invoice's color scheme.
How to Write an Invoice: Step 3 - Add details
Step 4: Hover your cursor over the "Item Description" section to "Add More" rows if you're billing your client for more than one product or service. How to Write an Invoice: Step 4 - Add more invoice rows Step 5: Hover your cursor over each individual field to customize details such as invoice number, company name, item quantity, and relevant notes to the recipient.

How to Write an Invoice: Step 5 - Customize Invoice

Step 6: When you've finished customizing your invoice, click "Download Now" just below the template. Your invoice will download as a PDF.

How to Write an Invoice: Step 6 - Download PDF of Invoice

You can also download ten other invoice templates that you can customize to meet your needs, whether you’re a freelancer or a large corporation.

At the end of the day, invoices should tell clients how much they owe, what they're paying for, and what date they need to pay by. If you're having trouble designing an invoice, or just want to shake things up, choose one of the pre-made templates above and get started with redesigning your invoices today.

Editor's note: This post was originally published in February 2019 and has been updated for comprehensiveness.

Invoice Template



source https://blog.hubspot.com/marketing/invoice-samples

Social Media PR: 6 Tactics to Improve Your Social Public Relations

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience.

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage.

Download Now: Social Media Trends in 2022 [Free Report]

By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments.

In this article, you’ll see six tactics to help improve your social media public relations. We’ll also see examples of brands that have used some of these tactics.

How has Social Media Changed Public Relations?

Social media has completely changed the PR landscape. Press release has ceded the throne to the much younger, much more persuasive heir: social media.

Communication

Brands can now use different channels to communicate with consumers through social media. Whether through engaging posts on Facebook, Reels on Instagram, or Tweets on Twitter, brands can develop a personality that resonates with consumers and form a personal connection with their audience.

Unlike traditional PR methods, for example, press releases, social media allows consumers to interact with their favorite brands. This two-way communication street can be a massive advantage for brands that know how to use it.

Influencing

Social media has allowed ordinary people to become influencers who can help brands promote products and services to specific audiences.

Brands can now work with bloggers, vloggers, experts, and more to create impactful PR campaigns.

Instead of creating the content by itself, a brand can leverage the creative powers of these influencers. Influencers with a large following are highly sought-after for obvious reasons. However, it’s vital to look past the follower count to see whether the influencer is suitable for the brand.

24/7 Cycle

The internet never sleeps, which allows PR professionals to deliver news at any time, safe in the assurance that the message will reach consumers.

However, while the ability to reach consumers at any time is excellent, it also has its drawbacks in that PR messages have a shorter lifespan in the consumer's memory.

Consumers are in an endless mill of information, which challenges PR professionals to keep up. Bad reviews and news travel very quickly, so PR agents have to be proactive and nip such problems in the bud before it escalates.

How to Use Social Media for PR

How much does the typical PR campaign cost? $10000? $100000? $1000? You can get a PR campaign for these prices and even less — it only really matters how effective the campaign is.

So, how can you use social media for PR regardless of how much you’re spending? Here are some valuable tips to help you.

1. Add social share buttons to your message.

A super-easy way to use social media for PR is to add social sharing buttons to your message. For example, if you have a press release, you can add social sharing buttons to Facebook, Twitter, and other social media platforms.

Adding these buttons allows consumers to share your press releases and do some of the legwork for you.

Additionally, you can embed social media links within the press release. It drives traffic and increases engagement.

2. Work with influencers.

One of the best ways to create PR for your brand is to partner with an influencer.

When choosing an influencer to become a brand ambassador, look for more than follower counts. You should want authentic coverage that hits on a personal note with actual people.

An influencer or ambassador must share, or even create, relatable, emotional, and personal content. The right influencer for your brand is just as concerned about delivering the content right for their audience as they are about doing good work for you (and getting the check).

Furthermore, when you cultivate an audience of people who genuinely love what you’re doing, you’re building a pool of loyal, engaged brand ambassadors who’ll stick with you not just because you’re paying them but because they truly feel connected to your product and are honored to be ambassadors with the brand.

3. Be consistent.

To get the best from using social media for PR, you need to be consistent. This consistency includes showing up with regular posts and interacting with consumers as soon as possible.

It also involves being consistent with your brand voice and tone. By being relatable, helpful, and valuable, you can build a social media presence that boosts your reputation.

4. Be proactive.

Adulation from social media is fickle, and those that praise you today can quickly turn on you and ‘cancel’ your brand.

Therefore, you must have a proactive crisis management system to handle the flames when they come. PR teams should take advantage of the ability to reply instantly and tackle crises as soon as they arise.

4. Create good relationships with the media.

PR professionals have always realized how meaningful a good relationship with media outlets and journalists can be. So, cultivate a good relationship with these essential parts of the industry. Having a good relationship with them will increase the chances of getting positive press with the right outlets.

You can kick off the relationship by sharing necessary, practical, and valuable information to extend conversations.

A note of warning: Spamming media houses, journalists, and even influencers with pitches and press releases can come off as annoying and disrespectful. Be professional and have some self-respect.

5. Take advantage of hashtags.

Hashtags are used on almost all social media channels, and you can use this tool to boost your PR campaign.

Hashtags offer the following advantages:

  • Let you monitor the consumer conversation
  • Engage your audience
  • Direct the audience to the right content

Social Media Public Relations Campaign Examples

1. LEGO

Hashtags can transform your PR campaign on social media, and LEGO is an excellent example of a brand that has used and still uses it.

The #RebuildTheWorld hashtag has been used for many years now to relate enjoyable, uplifting, and exciting stories about the brand.

Social Media Public Relations Campaign Example: Lego

2. Axis Bank

Social media is a powerful means brands and companies use to release the latest information. Incorporating social media into press releases is an excellent way to run a PR campaign.

Axis Bank used this method to good effect recently.

Social Media Public Relations Campaign Example: Axis Bank

3. Foundation

Today, many brands use social media to spread the word about their products and services. The brand feels more human and personal by getting C-level employees and other lower-level employees to talk about a brands’ products and services.

Foundation is a popular marketing agency with C-level employees who tweet and often write about its services.

Social Media Public Relations Campaign Example: Foundation

Bridge The Gap Between Your Social Media and Public Relations

Gone are the days when dropping a press release and sending emails were all the PR department had to do to inform customers. Now, customers expect more from organizations and brands.

Using social media and your PR campaigns can improve customer engagement and build the positive press.

Editor's note: This post was originally published in July 2016 and has been updated for comprehensiveness.

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source https://blog.hubspot.com/marketing/pr-is-now-social-pr

Targeted Advertising: A Simple Guide to Reaching Your Customers

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”

Download Now: Free Ad Campaign Planning Kit

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Here’s how.

Where Can You Publish Targeted Ads?

Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand.

To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown on social platforms such as Facebook, Instagram, or TikTok.

Other options include publishing targeted ads in users’ Google search results or via the Google display network, which reaches 90% of Internet users worldwide. Both fall under the larger banner of Google Ads, and costs are based on an auction system. Marketers input the maximum amount per click they’re willing to pay for an ad, and Google then determines ad pricing and position based on overall ad quality and maximum bid. Worth noting? Brands are only charged when someone clicks through on your link.

So how do you put ad targeting to work for your business? Here are 10 best practices to boost your ad impact.


1. Give Consumers Content They Care About

Instead of telling customers what they already know, use targeted ads as an opportunity to provide consumers with new information and other offers that might interest them based on their previous buying and browsing behaviors. Make it clear to your customers that you care about them by giving them content that is carefully targeted toward what they would want to see in an ad.

The takeaway: Consumers want new, fresh content .

2. Keep it Interesting

The reason they call marketing “creative” is because it should be exciting, attention-grabbing, and anything but boring. We all know that ads are easy to ignore, so for a targeted ad to perform well, it has to really stand out from the rest.

The takeaway: Make your ads eye-catching.

3. Set a Cap on Frequency

You need to remember that while proper ad targeting should provide a benefit to your customers, too much of it will most likely have the opposite effect. Consider the perspective of a consumer and think about how annoyed you would be if you were constantly served the same ad on dozens of different websites.

The takeaway: Don’t bombard your customers with ads.

4. Find the Right Place

Not every platform is the ideal place for your ads. While simple and streamlined ads make sense on Google search results, it’s worth taking the time to craft more intricate advertisements for Instagram or Facebook marketing campaigns that are more likely to see users stop on scrolling when they reach your ad and click through, either to a new page or to watch a video.

The takeaway: Just like real estate, effective ad targeting is all about location, location, location.

5. Pinpoint Your Audience

The key to any targeted advertisement is finding your target audience. If you’re serving up ads to customers that don’t match their preferences, you won’t see the click-through rates you’re looking for. As a result, it’s critical to do your research: Find tools that let you create custom ads based on personalized customer data and also help you see the bigger picture by identifying common traits among your audience.

The takeaway: Even the best ad won’t work on the wrong audience.

6. Don’t get too Specific

On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your target market. For example, while you could create an ad that specifically targets redheaded men between 20 and 22 living in Kansas who own golden retrievers and drive electric cars, the specificity of this ad is so high that it likely won’t show up on many social or search feeds and won’t capture a large enough audience share.

The takeaway: Effective marketing walks the line between targeted efforts and too-specific ads.

7. Think Outside the Box

Building targeted ad campaigns means thinking about what your audience wants. Let’s say you own a real estate company and you’re looking to help customers sell their current homes or buy new ones. Your obvious target market is people searching for realtors in their area or checking out the home prices in their neighborhood.

But it’s also worth considering parallel markets that are tied to your primary target. When it comes to real estate this might include searches for moving boxes, truck and van rentals, or storage lockers that could indicate customers are preparing to move. By thinking outside the box to include parallel markets, you can expand your reach without losing your focus.

The takeaway: Targeted marketing relies on both depth of personalization and breadth of interest.

8. Test, Test, Test

Even the best-laid advertising efforts don’t always go to plan. As a result, it’s worth conducting regular A/B testing to see which ads perform the best in specific scenarios and which can’t keep pace. Once you’ve identified frontrunners, you can tweak them even more through ongoing A/B testing to get the best return on investment.

The takeaway: Nothing works perfectly the first time. Test your ads to improve their performance.

9. Cast a Wide Net

Chances are that one advertising platform will work best for a new ad campaign. The caveat? You won’t know which one until you try them all. While it’s not worth spending your entire ad budget to blanket the Internet with new marketing efforts, it’s worth dipping your toe into multiple ad platforms to see what sticks.

The takeaway: Wide nets let you find where customers are swimming and adjust tactics to match.

10. Measure your Impact

If ads are getting seen and clicks are coming in, then everything’s going to plan, right? Maybe, maybe not. To ensure targeted ad efforts are paying dividends, it’s critical to define key performance metrics and regularly measure these metrics to ensure ads are living up to expectations. For example, you could measure the total value of conversions against the cost of a targeted marketing campaign to see if the numbers add up.

The takeaway: Track the numbers to make sure ad spend makes sense.

It’s one thing to read about best practices — it’s another to see them in action. To help you visualize what effective ad targeting looks like, we’ve collected seven great examples.

1. The New York Times

Targeted Ad Examples: The New York Times

This ad works because it targets a specific audience segment — those in their 20s — and offers actionable advice for their health. Sure, there’s part of that segment that won’t respond because they’re not worried about health habits, but those that do click through are primed to engage with the targeted content being served.

And while the Facebook reactions show a number of “mad” faces, this isn’t necessarily a downside, since it indicates the ad is prompting user interest.

2. Nom Nom

Targeted Ad Examples: Nom Nom

This ad targets a high-spending group: Pet owners. It also incorporates a customer testimonial to help convince viewers that it’s worth clicking through to find out what’s being offered.

It’s also worth noting the tagline in the bottom-left of the ad — “the only dog food like it”. This is a big claim to make but has a good chance of capturing targeted audience interest. And if the claim is backed up when they click through, there’s a solid chance of conversion.

3. Slack

Targeted Ad Examples: Slack

Pandemic pressures have made it clear that companies need to find better ways of doing work. One of the biggest productivity killers? Meetings. That’s why this targeted Slack ad works — the campaign offers the potential of 25% fewer meetings by making communication better across the company. While this kind of ad requires business decision-makers to get on board, if enough staff see and mention the ad it can generate significant corporate traction.

4. Tentsile

Targeted Ad Examples: Tentsile

Who knew that tree tents and tree hammocks were a thing? Probably not most people. That’s the genius of this ad — while it targets a smaller segment of the market looking for the “best” tree hammocks, it also casts a wider net by introducing a larger group of users to the concept of above-ground tent products.

Even better, it promises a look into “real vs. fake” products, giving visitors a chance to see what the difference is by clicking through.

5. 360Learning

Targeted Ad Examples: 360Learning

Saying that something doesn't work in an ad is a risky bet — unless you can back it up. That’s the idea behind this 360Learning ad, which claims that Netflix-style “binge” learning can’t address the current issues with remote and online learning.

The promise of an eBook is a good way to get users to click through, and so long as there’s actionable information available it’s a solid start on customer engagement that could lead to more sales.

6. Kay Jewelers

Targeted Ad Examples: Key Jewelers

The image above is enough to give an idea of what’s going on — the dog is bringing a piece of jewelry to its owner, courtesy of their partner. The actual Facebook ad itself is a video that shows the owner happily receiving the gift and does a good job of conveying a sense of love, family, and connection.

Perhaps even more importantly, however, is that no other context is needed to understand the video. There’s no text aside from the Kay logo and tagline, and no sound is required to parse what’s happening. Here, emotions are the target and the ad hits home.

7. Peloton

Targeted Ad Examples: Peloton

Peloton had a banner year in 2020, but as pandemic pressures begin to ease the interactive bike manufacturer is experiencing a slowdown in growth. This targeted ad speaks to those interested in the bike but daunted by its high price tag.

By offering a 100-day home trial with the option to return the bike for a full refund at the end of the trial, Peloton is looking to capture and convert a historically hesitant section of its audience by giving them the chance to experience the product risk-free.

Hitting the Bullseye

Not every ad will land exactly as expected with your audience. But with targeted ad efforts that follow best practices and keep in mind the key rule of ad targeting — give the customer what they want — it’s possible to avoid criticisms of “creepy”, capture customer attention, and drive increased conversions.

Editor's note: This post was originally published in July 2011 and has been updated for comprehensiveness.

Improve your website with effective technical SEO. Start by conducting this audit.  



source https://blog.hubspot.com/blog/tabid/6307/bid/19776/3-crucial-checkpoints-for-more-effective-ad-targeting.aspx

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